The IPO season is here, with several companies like Circle, CoreWeave, Bullish, Webull, and eToro already public. The Klarna IPO, which may come as soon in September, will likely be the biggest one of the year. This article gives details about this IPO and whether it will be a good buy.

What you need to know about the Klarna IPO

Klarna is one of the biggest fintech companies in the world. It is a top player in the booming buy-now, pay-later (BNPL) industry. Its main service is that it lets people shop and pay for the products in four equal instalments without paying any interest. 

Like Affirm, it has introduced longer-term financing, which often comes with higher interest rates. The company mostly operates in Europe and North America.

Klarna has raised billions of dollars over time. It most recent funding was a $1.63 billion debt financing from Banco Santander. It also raised $800 million in 2022 at a $6.7 billion valuation from the likes of Sequoia, Silver Lake, and Canada Pension Plan. 

That valuation was much lower than the previous one of over $45 billion, when it was the most valuable European startup. The cut in valuation came in 2022 as central banks raised interest rates and the valuations of public and private companies plunged.

Klarna’s valuation has likely ticked up in the past few years as macro conditions have improved. Forge, a company that allows trading of private companies, places its valuation at $14.9 billion as its stock has jumped from $20 in 2023 to $37 today.

Is Klarna a good stock to buy after IPO?

The most recent financial results showed that Klarna’s business was growing. Its revenue jumped to $2.8 billion in 2024, up from $2.2 billion in the previous year. 

In contrast, Affirm made $3.2 billion in 2024 and $2.32 billion in the previous year. Its net income was about $52 million, while Klarna reported a profit of $21 million. This means that, in theory, Klarna’s valuation should be much lower than Affirm’s $28 billion. 

Klarna ended last year with over $3.2 billion in cash and equivalents, $13.8 billion in total assets, and liabilities of $11.57 billion.

As one of the most popular fintech companies, the Klarna stock price will likely go parabolic shortly after IPO as investors will ignore it valuation. This is similar to how other recent IPOs like CoreWeave, Bullish, and Circle performed. 

Klarna’s stock will then dive after going public as the listing hype eases and talks of the lockup expiry intensify. 

In the long term, however, Klarna will be a good stock to buy as Affirm has demonstrated. Affirm stock price has jumped by over 868% from its all-time low in 2022 as the BNPL industry has become more attractive. 

Klarna, like Affirm, is available in the checkout of most global brands like Booking.com, Apple, Samsung, Uber, H&M, and ZARA, among others. It is also one of the most dominant players in the BNPL industry. 

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Alibaba stock price surged to its highest level in March as Chinese equities surged after it published strong financial results on Friday. BABA also jumped after reports showed that it had developed a chip that could challenge NVIDIA. It rose to a high of $136.42, up by 71% from its lowest level this year.

Alibaba to challenge NVIDIA

The Alibaba stock price surged after the WSJ reported that the company had developed a chip that may challenge NVIDIA’s dominance. Most notably, the chip will be fabricated by a local Chinese company instead of TSMC. 

The new milestone comes as the US and China continue battling for technology dominance and as chips become the most important part of the global economy. 

The US has blocked Nvidia and its chip companies, like AMD and Intel, from selling advanced chips to China. It argues that these chips may help the Chinese military develop more advanced equipment. 

China has then gone to the offensive and invested billions of dollars to develop advanced chips. Just recently, the government recommended its companies against buying NVIDIA’s H20 chips after the administration gave it a go-ahead. 

Therefore, the BABA stock price surged as investors anticipated that it would become the next big player in the AI and semiconductor industry. 

Alibaba published modest results

The Alibaba stock price also jumped after the company published modest financial results. Its revenue rose by 2% to $34.5 billion in the second quarter.

Notably, excluding Sun Art and Intime, which the company has disposed of, its revenue growth would have been 10%. The net income jumped by 76% to over $4.8 billion, helped by its equity investments and gains from divested businesses.

The closely-watched Cloud Intelligence Group, which competes with Amazon’s AWS and Microsoft’s Azure, grew by 26% YoY to $4.6 billion as it continued to benefit from the AI demand.

Alibaba’s International Digital Commerce revenue rose by 19% YoY despite Donald Trump’s tariffs. The Chinese e-commerce business made $12.5 billion, a 10% YoY increase. 

However, the company’s Ele.me has come under pressure as competition from JD and Meituan jump. JD’s entry into the sector has led to a race to the bottom, with surging consumer discounts and rider incentives.

China stocks gains and Banma Network IPO

The Alibaba stock price has jumped because of the ongoing surge in Chinese shares as shown by the performance of the Shanghai Composite and equities like Cambricon. 

This stock rebound is mostly because Chinese investors have continued to turn to the market after the collapse of the real estate sector.

Alibaba shares have also jumped after the company decided to spin off its Banma Network Technology, which focuses on creating smart vehicle operating systems and cockpit solutions.

Alibaba stock price forecast

The daily timeframe chart shows that the BABA stock price has rebounded in the past few months, moving from a low of $78.9 in January to $135. It has already crossed the important resistance level at $132, the highest swing on May 14. 

The BABA stock price has jumped above all moving averages, while top oscillators have pointed upwards. Therefore, the stock will likely keep rising as bulls target the key resistance level at $146, its highest point on March 17. A move above that level will point to more gains, potentially to the resistance point at $150. 

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The Dow Jones, S&P 500, and Nasdaq 100 indices and their ETFs moved sideways last week as investors focused on monetary policy and Nvidia earnings. The S&P 500 Index pulled back to $6,460 from the year-to-date high of $6,500.

Similarly, the Dow Jones Index was trading at $45,545, while the Nasdaq 100 fell from $23,965 to a low of $23,415. This article looks at the top catalysts for the indices and the ETFs like VOO, DIA, and QQQ.

US nonfarm payrolls data

The most important catalyst for the Dow Jones, S&P 500, and Nasdaq 100 indices is the upcoming US nonfarm payrolls (NFP) data scheduled on Friday.

This is an important report that will provide more color on the health of the American economy and will help to determine what the Federal Reserve will do in the next meeting. 

In a recent statement at the Jackson Hole Symposium, Jerome Powell, the Fed Chair, hinted that the bank will cut interest rates in September, citing the deteriorating labor market. 

The last report showed that the economy created just 73,000 jobs in July, much lower than what analysts were expecting. This figure will likely be downgraded further based on what happened recently. Traders will want to see the revision. 

The indices and their ETFs will also react to the unemployment rate. Data shows that analyts anticipate that the jobless rate rose to 4.3% in August as the economy created 78k jobs.

A weak jobs report will confirm that the Federal Reserve will cut interest rates in September, which most analysts already expect. The stock market tends to do well when the Fed is cutting interest rates.

Donld Trump tariffs in limbo

The other major catalyst for the Dow Jones, S&P 500, and the Nasdaq 100 is the latest appeal decision on Donald Trump’s tariffs. In a ruling, a bench found that most of Trump’s tariffs are illegal, a move that the stock market would welcome. 

However, the court allowed the tariffs to remain, and the Trump administration appealed. Most analysts believe that the case will go all the way to the Supreme Court, which may side with the administration. 

Corporate earnings

The other minor catalysts for the indices and their ETFs will be corporate earnings. Just a handful of companies will publish their earnings, including names like Carnival, McCormick, Nike, Constellation Brands, and Lamb Weston.

The recent earnings season was highly successful. A report by FactSet shows that 98% of all companies in the S&P 500 Index have published their earnings. Of these 81% of them published an earnings beat, while the earnings growth was 11.9%. This was the third straight quarter of double-digit growth.

Top economic data

Another minor catalyst for the US stock market will be macro data from the United States and other countries. The top data to watch will be the final manufacturing and services PMI, JOLTs job vacancies, and ADP private sector data. 

While important, their impact on the stock market will be muted since all eyes will be on the nonfarm payroll (NFP) data.

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Marvell stock price plummeted by over 18% on Friday after the semiconductor giant published its earnings report. MRVL plunged to a low of $62.87, its lowest level since June 4, and 26% from its highest point this month. So, is it safe to buy the MRVL stock dip or wait for it to plunge further?

Marvell stock plunged after earnings

Marvell Technology’s stock price plummeted even after the company published strong financial results. Its revenue surged by 58% in the second quarter to a record $2 billion.

This revenue growth was driven primarily by the tailwinds in the artificial intelligence (AI) industry and the recovery of it enterprise networking and carrier infrastructure businesses.

AI data center revenue jumped by 70% to $1.4 billion, a trend that may continue as it continues to reach large deals. Its enterprise and carrier revenye rose by 43%, a strong improvement considering that it has been in a slowdown in the past few quarters. 

Marvell’s revenue growth was accompanied by its margin expansion. Gross margin rose to 50.4% from the previous 50.3%, while the operating margin rose to 14.5%. This helped to push its net profit up by 120% to $585 million. The CEO said:

“Marvell’s growth is being fueled by strong AI demand for our custom silicon and electro-optics products, as well as a significant increase in the pace of recovery in our enterprise networking and carrier infrastructure end markets.”

The main reason why the Marvell stock price crashed is that the managment’s forward guidance was weaker than expected. Its guidance was that its revenue for the third quarter will be $2.06 billion, a 36% increase from the same period last year. 

While a 36% annual growth is a good one, it was lower than what analysts were expecting. Historically, Marvell tends to be highly conservative, meaning that its real numbers will likely be better than estimates. 

Marvell stock price also plunged after Nvidia, a top player in the chip industry, warned that its business was slowing. Also, there is a fear that some Chinese companies will disrupt the semiconductor industry. 

MRVL stock price technical analysis

The daily timeframe chart shows that the MRVL stock price has plunged from its highest point in January, when its market cap overtook that of Intel. 

It plunged from a high of $127.30 in January to a low of $47.50 in April. Most recently, the stock formed an ascending channel, which was part of its bearish flag pattern. It has moved below the lower side of this pattern.

Marvell stock price has moved below the 50-day and 100-day Exponential Moving Averages (EMA). It has moved to the strong, pivot, reverse point of the Murrey Math Lines tool. 

Therefore, the most likely scenario is where the Marvell stock price continues plunging, potentially to the year-to-date low of $47.50. It will then bounce back later this year.

Read more: JPM says ignore earnings noise and buy Marvell stock like there’s no tomorrow

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The renminbi is performing well as the Chinese economy continues to thrive. The USD/CNY exchange rate plunged to a low of 7.1300, its lowest level since November last year and 3% below its highest level this year.

Chinese yuan gains momentum 

The USD/CNY pair continued falling last week, helped by the Chinese economy, the roaring stock market, and the falling US dollar.

Data released on Sunday showed that the Chinese manufacturing and services sectors continued improving in August.

The manufacturing PMI increased from 49.3 in July to 49.4 in August, higher than the median estimate of 49.2. While a PMI figure of below 50 is a sign of contraction, the fact that it is moving upwards is a good indicator.

The report showed that the non-manufacturing PMI rose from 50.1 in July to 50.3 in August, helping to push the general PMI up from 50.2 to 50.5.

Recent data has shown that the Chinese economy was doing well in spite of the ongoing trade war with the United States.

A report by the statistics agency showed that the Chinese economy grew by 5.2% in the second quarter, down from 5.4% in the first one. This growth was driven by the rising exports as American companies rushed to buy products before Trump’s tariffs.

The first and second quarter data means that the Chinese economy will likely grow at a faster pace than the planned 5%. 

Meanwhile, the Chinese yuan has also done well as the stock market has surged in the past few months. The Shanghai Composite has soared to its highest level in years, thanks to increased participation by retail investors.

US Dollar Index weakness 

The USD/CNY exchange rate has plunged because of the ongoing US dollar weakness. Data shows that the DXY Index has plunged from the year-to-date high of $110 to below $98 as the economy has continued to struggle.

Recent data showed that the US economy grew by 3.3% in the second quarter. While this was an improvement, it came after the economy contracted in Q1 as the Chinese one grew.

The US labor market has deteriorated, with the unemployment rate rising to 4.2% in July. It created just 73,000 jobs in July, and analysts expect it to have added 78k in August.

Therefore, analysts expect the Federal Reserve to begin cutting interest rates at its upcoming meeting in September.

USD/CNY technical analysis 

The daily timeframe chart shows that the USD/CNY exchange rate has been in a strong downward trend in the past few months. It has crashed from a high of 7.3498 in April to the current 7.1300, its lowest level since November last year.

It recently plunged below the important support level at 7.1480, its lowest level on July 24. Moving below that level confirmed the bearish breakout.

The pair remains below the 50-day and 200-day moving averages, which formed a death cross in June.

Therefore, the pair will likely continue falling as sellers target the key support level at 7.010. Such a move will signal a 1.68% drop below the current level.

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The Turkish lira continued its strong plunge this month, reaching its all-time low. The USD/TRY exchange rate rose to 41.15, up by over 41% from its lowest level in January this year.

Improving the Turkish economy 

The USD/TRY exchange rate has surged this year, even as macro data showed that the country’s economy was doing relatively well.

Inflation, which has been a major issue in the past few months, has made some improvement in the past few months. A recent report by the statistics agency showed the headline Consumer Price Index (CPI) dropped to 33.52% in July from 35% in June.

While the 33.5% inflation rate is huge, it is notable for two main factors. First, it has been in a downward trajectory for 14 consecutive months after it peaked at over 70% in 2023.

Second, the inflation plunge happened after the central bank slashed interest rates. It moved the benchmark interest rate to 43% in July, a 300 basis points cut. This cut means that the bank has erased the 350 basis point increase in April when political factors triggered a lira plunge.

The USD/TRY will react to the upcoming Turkish inflation data. Economists expect the report to show that the headline Consumer Price Index fell from 33.5% in July to 32.6% in August this year.

The monthly inflation figure is expected to come in at 1.79% from 2.06%, a sign that prices are moving in the right direction. Similarly, the Producer Price Index (PPI) is expected to come in at 23.5% from the previous 24.19%.

The other major catalyst for the USD/TRY will be the upcoming Turkish GDP data on Monday. Economists expect the upcoming report to show that the Turkish economy expanded by 4% in Q2, up from 2% in the previous quarter.

In a recent statement, the finance minister expects that the economy will grow by 4% this year, higher than the median estimate of 2.8% among analysts. Top credit rating agencies have upgraded their credit rating.

The USD/TRY exchange rate has jumped, even as the US dollar index continues to plunge, moving from a high of $110 in January to $98.

The pair is often seen as a good carry trade opportunity because of the interest rate differential between the United States and Turkey. With the US interest rates at 4.50% and Turkey’s being above 30%, investors are borrowing the greenback to invest in Turkey.

The other important catalysts for the USD/TRY exchange rate will be the upcoming US non-farm payrolls data, which is scheduled to be released on Thursday. This report will provide more information about the health of the labor market and influence the next interest rate decision.

USD/TRY technical analysis 

The daily timeframe chart shows that the USD/TRY exchange rate has been in a strong uptrend this year and is now hovering at its all-time high.

It has constantly remained above all moving averages, while the Relative Strength Index is at the overbought level.

Therefore, the pair will likely continue rising in the coming weeks as investors predict that the CBRT will continue cutting interest rates in the coming months. If this happens, the pair will keep rising and reach 42.

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The USD/JPY exchange rate remained in a consolidation phase last week as traders focused on the upcoming actions by the Bank of Japan (BoJ) and the Federal Reserve. It was trading at 147, where it has remained in the past few days. It has dropped by over 7.5% from the year-to-date high.

US nonfarm payrolls data

The USD/JPY exchange rate was unchanged as traders wait for the upcoming US nonfarm payrolls (NFP) data. Economists expect the data to show that the economy expanded by just 78,000 in August, a slight improvement from the 73,000 it added in the previous month. 

Based on the recent trends, it is likely that the Bureau of Labor Statistics (BLS) will downgrade the estimate of the July jobs report. In its last report, it downgraded the May and June jobs reports to show that the economy created an average of 35,000 jobs in May and June.

The upcoming jobs report is important because it is what the Federal Reserve is focusing on when making it interest rates. If the jobs numbers come short of expectations, they will boost the odds that the Fed will cut interest rates by 0.25%.

On the other hand, recent data sent mixed signals on the Japanese economy. In Tokyo, the headline consumer price index (CPI) rose 2.6% in July, while the core CPI jumped 3.0%.

Tokyo’s inflation eased mostly because of the government’s subsidies, suggesting that things are not going on well. The tight labor market means that inflation will remain at an elevated level for a while. 

At the same time, the country’s industrial production is weakening, complicating the BoJ’s outlook. In a note, analysts at ING wrote that:

“We continue to believe that the Bank of Japan will deliver a 25 hike in October thanks to reduced uncertainty over US tariffs and firm inflation. But the BoJ’s concern about weak growth may have increased after today’s weak activity data.”

USD/JPY technical analysis

The daily chart shows that the USD/JPY exchange rate has plunged in the past few days. It has slumped from a high of 150, its highest point in July to the current 147. 

The pair has formed a bearish flag chart pattern, which is comprised of a vertical line and an ascending channel. It has formed an inverse cup-and-handle pattern. 

Therefore, the pair will likely continue falling, with the next point to watch being at 145.

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Lululemon stock price has moved from being one of the most beloved into a fallen angel, a trend that may continue after Gap, its key competitor, published weak results. LULU has plunged by 60% from its highest point in 2024.

LULU stock faces a triple-whammy

Lululemon was one of the best-performing companies during its peak as it became the leading player in the athleisure industry. This growth accelerated during the pandemic, when most people stayed nd worked from home. 

Its success, however, has hit a major wall as its growth slows, competition rises, and tariffs hurt its business. At its prime, Lululemon was the main name in the athleisure industry. 

Today, more names, including popular brands like Nike, Adidas, The Gap, Under Armour, Vuori, and Fabletics have entered into the business.

As a result, Lululemon has transitioned from a company that generated double-digit growth rates to one with single-digit growth rates. The most recent results showed that its revenue rose by 7% to $2.4 billion in the first quarter. 

Its important America’s segment which has higher margins, grew by 3%, while the international business grew by 20% during the quarter. The closely watched comparable sales rose by 1% in Q1, while its income from operations increased to $438 million. 

Lululemon stock has also crashed because of Donald Trump’s tariffs on goods shipped from countries like Indonesia and Vietnam, where it makes most of its products. Talking about these challenges, the CEO said:

“As we navigate the dynamic macroenvironment, we intend to leverage our strong financial position and competitive advantages to play offense, while we continue to invest in the growth opportunities in front of us.”

Read more: Lululemon founder Chip Wilson pledges shares for loans worth over $500 million

LULU navigates tariff headwinds

The impact of tariffs will likely hurt it business substantially in the coming months as the company will have to “eat” some of them. 

This view was confirmed when The Gap, which owns Athleta, published its financial results. It said that its operating margins will plunge to as low a 6.7% this year, much lower from what it made last year. The CEO said:

“The downside of this quarter came from tariffs, which will impact margins going forward. This is a shame as it undoes some of the financial progress Gap has been making on the bottom line.”

Analysts anticipate single-digit revenue growth and constrained margins this year. The average estimate is that the company’s revenue will be between $11.1 billion and $11.3 billion, representing a 8% annual growth rate. 

The only major catalyst for the LULU stock price is that it is no longer priced to perfection. It forward price-to-earnings ratio is 14, much lower than the sector median of 18. This figure is also much lower than its five-year average of 40. 

Lululemon is also repurchasing tons of stock, which has brought the outstanding shares to 114.9 million from the pandemic high of 125.1 million. 

Lululemon stock price analysis

The daily timeframe shows that the LULU stock price has slumped in the past few years, moving from $516 in December 2023 to $200 today. It recently slumped below the important support level at $227, invalidating the forming double-bottom pattern.

The LULU stock price has remained below the 50-week and 200-week moving averages. Therefore, the most likely scenario is where it continues to plunge in the near term. It will then rebound in 2026 as the impact of the tariffs fade. 

Read more: Lululemon shares fall after Wells Fargo warning as brokerages cut forecasts — is the stock a buy at record-low valuations?

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The Vanguard S&P 500 ETF (VOO) surged to a record high this week as the fear and greed index remained in the green zone ahead of the much-anticipated NVIDIA earnings. VOO, the biggest S&P 500 ETF, was trading at $595, up by 35% from its lowest level this year.

Fear and Greed Index is rising 

The VOO ETF continues to rise as investors remain greedy and hopes of Federal Reserve interest rate cuts rise following last week’s statement from Jerome Powell at the Jackson Hole Symposium in Wyoming.

In that speech he warned that the labor market was deteriorating and that the bank would be willing to adjust its monetary policy. That view mirrored what two Fed officials like Christopher Waller and Michele Bowman have always said.

In their recent statements, the two said that they supported cutting interest rates, because in their view, the labor market was in a more delicate place than inflation  

Therefore, market participants are betting that the bank will start cutting interest rates in the next meeting, with officials noting that interest rates will still be highly restrictive 

As a result, investors have embraced a sense of greed in the market. The Fear and Greed index moved to the greed zone of 63, with all but one sub-index being in the greed area.

These sub-indices include stock price breadth, stock price strength, put and call options, safe haven, and junk bond demand, which are in the greed area. Only the VIX Index has remained in the neutral point.

Strong quarterly earnings 

The greed has also jumped because of the strength of corporate earnings in the second quarter.

FactSet data showed that the average earnings growth in Q2 was 11.8%, much higher than the 4.4% that analysts were expecting. It was also the third consecutive quarter that the S&P 500 Index recorded double-digit earnings growth.

Most companies, including the most important ones, recorded strong financial results. For example, NVIDIA said that its revenues jumped by 54% in the second quarter, hitting over $46 billion.

The company predicted that its future reports will be strong, but warned that the AI industry would start to moderate, in line with what most analysts were expecting.

The VOO ETF has also done well as the trade war has moderated. Trump has already reached deals with other countries, including those in the European Union and Asia.

The truce with China continues to hold, while talks with some countries are continuing. While the US has imposed a 50% tariff on India, there is a likelihood that it will lower them in the coming weeks.

These tariffs are not good for companies in the VOO ETF. However, the fact that the trade war has not escalated is seen as a good thing.

VOO ETF stock price analysis 

The daily timeframe chart shows that the VOO ETF stock price has been in a strong bullish trend after bottoming at $442 in April this year. It has jumped to a record high of $596 and will soon get to the psychological level at $600.

The VOO stock price is above the important support level at $560, the previous all-time high. It has also formed an ascending channel and has just moved slightly above the lower side.

The ETF has remained above all moving averages, while the Relative Strength Index is rising.

Therefore, the most likely scenario is where the VOO ETF continues rising, with the next key target to watch being at $650

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The Schwab U.S. Dividend Equity (SCHD) and Vanguard Dividend Appreciation Index Fund ETF Shares (VIG) ETFs are some of the most popular dividend funds in the US, with over $73 billion and $109 billion in assets under management (AUM).

These funds are preferred by investors who love their higher dividend payouts than the S&P 500 Index. They are also seen as good funds for diversification purposes. This article compares the two and identifies the best one to buy.

SCHD ETF

The SCHD ETF is a common dividend fund that tracks the Dow Jones US Dividend 100 Index. This index tracks quality companies that have strong fundamentals and those that have a strong record of growing their dividends.

The SCHD avoids some of the top dividend payers in the US, like Real Estate Investment Trust (REIT) and MLPs. Instead, most of the companies in the fund are in the energy, consumer staples, health care, industrials, and technology. 

Energy giants like Chevron and ConocoPhillips are the biggest companies in the fund. The other top names are Altria Group, PepsiCo, Abbvie, and Home Depot. 

The SCHD ETF has accumulated over $72 billion in assets and has a dividend yield of 3.6%. Its expense ratio is 0.060%, making it one of the cheapest funds in the US. With the current assets and the expense ratio, the fund makes about $43 million for the company. 

VIG ETF

The Vanguard Dividend Appreciation, on the other hand, tracks the S&P US Dividend Growers Index, which invests in large-cap companies known for growing their payouts. 

It is a much higher fund that tracks 337 companies, which have a median market capitalization of $220 billion. A look at its valuations show that the average P/E ratio is 25.1x, higher than SCHD’s 17x. 

The biggest companies in the VIG ETF are in the technology sector followed by the financials, health care, and consumer staples. Some of the top names in the fund are Broadcom, Microsoft, JPMorgan, and Apple. VIG has a dividend yield of 1.65% and an expense ratio of 0.05%. 

SCHD vs VIG ETFs: better buy

The main reasons why investors buy VIG and SCHD is so that they can get high dividends and growth. In this regard, their yields of 3.65% and 1.65% do not justify the name because it is not big enough. 

For example, the Vanguard S&P 500 ETF (VOO) has a1.18% yield and is not considered a dividend fund. The same is true with the DIA ETF that tracks the Dow Jones, which yields 1.47%. 

While the bond market offers limited growth, the iShares 20+ Year Treasury Bond ETF (TLT) offers a better yield at 4.45%, while the SPDR® Bloomberg 1-3 Month T-Bill ETF (BIL) pays 4.4%.

In terms of returns, the VIG ETF has been a better investment over time because of its exposure to the technology sector. VIG’s total returns in the last five years was 77% compared to SCHD’s 73%. The total return is a more accurate metric because it encompasses both stock performance and dividend returns. 

The same has happened this year as the VIG has jumped 8.82% and the SCHD has risen 3.94%. This makes the lower-yielding VIG a better buy. However, the S&P 500 Index has always beaten two, making it a better long-term investment.

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